Exclusive Event

Marketing Evenings TO: Building a Brand with Bite

Join us in Toronto for a fresh look at Barbet, the sparkling water brand rewriting the rules of non-alc. Hear from Co-Founder Andrea Grand on building with style, flavour, and purpose.

BrainStation Toronto
Thu, May 8, 2025
2025-05-08T22:00:00.0000000Z – 2025-05-08T23:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

Reserve My Spot

Andrea Grand

Co-Founder

Join Andrea Grand, Co-Founder of Barbet, for a conversation about building a brand that stands out, and stands for something. Learn how thoughtful storytelling, community building, and culture first marketing can transform a personal idea into a movement.

Andrea Grand

Co-Founder

Andrea Grand is the co-founder of Barbet, a sparkling beverage brand for the “sober curious” generation, those looking to drink less without compromising on experience. With a background in brand building and a sharp eye for design, Andrea helped launch Barbet as a mission-driven alternative that’s as joyful and elevated as any cocktail.

01
From Idea to Identity

How Barbet went from a personal story to a shelf-ready brand, and the foundational choices that shaped its visual identity, tone of voice, and mission.
02
Designing Desire in a Crowded Market

Standing out in the beverage aisle is no small feat. Andrea breaks down how Barbet’s visual storytelling, merch strategy, and community partnerships helped build instant shelf appeal and long-term loyalty.
03
Marketing with Soul

Why Barbet’s marketing is about more than product, and how values, voice, and vibes can drive deep emotional connections with modern consumers.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.