Exclusive Event

Marketing Evenings VAN: Driving Growth Through Strategic Messaging

Join us in Vancouver for an inside look at how Superhuman crafts messaging that moves markets, and fuels product-led growth in a competitive landscape.

BrainStation Vancouver
Wed, May 7, 2025
2025-05-08T01:00:00.0000000Z – 2025-05-08T02:30:00.0000000Z

455 Granville St, Vancouver, BC How to get here
$25

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Spencer Grover

Senior Product Marketing Manager

Join Spencer Grover, Senior Product Marketing Manager at Superhuman, as he shares how Superhuman’s product marketing drives growth, scales upmarket, and builds user loyalty.

Spencer Grover

Senior Product Marketing Manager

Spencer Grover is the Senior Product Marketing Manager at Superhuman, where he works closely on messaging and go-to-market strategy for one of the world’s fastest email platforms. With a focus on positioning and story development, Spencer helps align product strengths with business outcomes - crafting marketing that speaks to both users and decision-makers.

01
Product Marketing Fundamentals: Building the Right Message

What does it mean to be a product marketer today? Spencer breaks down the core pillars of product marketing: narrative, adoption, and enablement, and how they shift by audience. Learn how Superhuman tailors messaging to meet users and buyers based on their unique goals and context.
02
Message-Market Fit: Reaching Users and Buyers with Different Goals

Message-market fit is strategic, not just creative. Spencer will share how Superhuman tailors messaging to users and stakeholders, and how it adapts when selling outcomes like speed and ROI to buyers with different priorities.
03
Positioning Upmarket: Evolving the Story Without Losing the Signal

As Superhuman expands, its message evolves. Spencer shares how the team shifts positioning for enterprise buyers while staying true to the product’s value. Learn how they adapt messaging across audiences and channels to support a longer sales cycle without losing clarity or consistency.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favourites and unique creations.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Vancouver

455 Granville St, Vancouver, BC

Get Directions

Finding Your Way

Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off

Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city busses are allowed on Granville St in front of the campus.
Once You're Inside

Our staff will be there to greet you at the campus reception.