Hear From Industry Leaders

Danit Edelsburg Zadka

UX & CRO Manager at Belmond

Danit Edelsburg is a user experience and conversion optimization expert enhancing digital journeys. As UX & CRO Manager at Belmond, she creates seamless, high-converting experiences for luxury travellers. With a background in digital strategy and optimization, Danit blends data-driven insights with creative design to drive engagement and growth.
Helen Shaffer

Head of Design, Content Platform

Helen Shaffer is a design leader with extensive experience in user-centered design and guiding teams. At Spotify, she focuses on platform design and positioning designers in technical spaces. She shares insights on design’s evolving role in tech, emphasizing its value and unique ability to shape the future.
Megs Armour

Head of Experience Design

Megs leads experience design at Lloyd's Banking Group for pensions and investments. With over a decade of CX strategy and design experience across the UK, Australia, and Canada, she helps teams design, manage, and optimise end-to-end omnichannel experiences. She’s also driving the development of the bank’s journey management capability.
Nikki Godley

Design Director

With 15+ years shaping digital experiences, Nikki Godley leads strategic design initiatives at Wise that sit at the intersection of product, marketing, and operations. Known for her bias for action and contagious momentum, she thrives on aligning teams around purpose, driving change, and building products that balance user and business goals.

01
The Evolving Role of Design Leaders

Explore how design leaders are evolving from hands-on practitioners to strategic influencers, shaping company vision and cross-functional collaboration.
02
AI & Design: Enhancing Creativity and Decision-Making

Examine how AI is influencing design workflows, from automation to hyper-personalization, and how designers can harness its potential while maintaining human empathy.
03
Designing Cohesive Experiences Across Platforms

Explore strategies for ensuring seamless customer journeys across digital channels, bridging web, mobile, and emerging touchpoints.

How to Get Here

BrainStation London

55-57 Rivington Street, London

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Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.