Morning Event

Marketing Mornings LDN: Embracing Uncertainty in the Age of Data

Join us in London for a sharp take on modern marketing. Ricardo Motti, Head of Global Growth Campaigns at Spotify, shares why embracing uncertainty, rather than over explaining, can unlock your biggest growth opportunities.

BrainStation London
Wed, May 14, 2025
2025-05-14T07:00:00.0000000Z – 2025-05-14T08:00:00.0000000Z

55-57 Rivington Street, London How to get here
£15

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Ricardo Motti

Head of Global Growth Campaigns

Join Ricardo Motti, Head of Global Growth Campaigns at Spotify, for a conversation on why embracing uncertainty can be a marketer’s greatest advantage. From navigating ambiguous data to trusting your instincts, Ricardo will explore how letting go of over explanation can lead to sharper thinking, better decisions, and more impactful growth.

Ricardo Motti

Head of Global Growth Campaigns

Ricardo Motti leads growth campaigns at Spotify, combining creativity and data to engage global audiences. With a background in strategy and product marketing, he’s launched high-impact initiatives that balance performance with instinct. Known for challenging norms, Ricardo helps teams navigate complexity and make smarter, bolder moves.

01
The Certainty Trap: Why We Explain Too Much

Our brains are wired to make sense of everything, even when there’s no clear answer. Ricardo breaks down how this cognitive bias shows up in marketing teams, performance reviews, and campaign analysis, and why chasing tidy explanations can lead us astray.
02
When the Numbers Don’t Add Up

Not every outcome can be explained, and that’s okay. Ricardo shares how to navigate ambiguity with confidence, think critically about data, and avoid “certainty theatre” in high-pressure environments.
03
Instincts, Complexity, and the Real World

In fast-moving industries, your gut often gets there before the graphs do. Learn how to trust your instincts when data gets noisy, and why confidence in the unknown can unlock unexpected growth.

Details of the Morning

What's Included

Freshly Brewed Coffee & Morning Bites – Start your day right with a selection of premium coffees, teas, and an assortment of fresh pastries and breakfast bites - perfect for fuelling conversations and sparking new connections.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation London

55-57 Rivington Street, London

Get Directions

Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.